Support a Sober hero

Working with my team at Macmillan Cancer Support, I shot and edited this short film. The aim was to show some love and support for the wonderful sober heroes who are raising money for Macmillan Cancer Support this month.

This was a really good fun project, which I shot a Sony FS7 in about half a day. It features Macmillan staff: Bob, Liam and Emma (voiceover). The video has been pretty successful online, having around 30,000 organic views in the first 24hrs of being published and nearly 100,000 views over the first weekend.

For this project we are trialling oversized titles, specifically aimed at enhancing engagement with a social media audience, likely to be watching on phones or tablets, potentially without sound.

Here’s a little snippet of the action, behind the scenes…

BTS with sad bottle #lonely #sadbottle #shoot #fs7

A post shared by Anna-Marie (@ramrage) on

Crew lunch #beerbottle #bench #lonely #soberoctober

A post shared by Anna-Marie (@ramrage) on

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